Shashi: the Journal of Japanese Business and Company History

Shashi: the Journal of Japanese Business and Company History is a peer-reviewed annual publication on the history of business and manufacturing in Japan. We are especially interested in original research that utilities shashi, or methodological examinations of them.  

Shashi are gray literature published by companies themselves to commemorate significant anniversaries, such as the 10th, 50th and 100th. Since the Meiji period, many Japanese companies have published shashi. These books contain not only the company's history, but also that of their industries. They reflect changes in culture, conditions and social environment. Shashi also present history going back to the medieval and early modern periods, since so many Japanese companies have experienced extraordinary longevity. There are more than 50,000 companies over 100 years old in Japan; 3,886 of them are over 200 years old.  Shashi are a window into that history.

Vol 2, No 2 (2013): Shiseido Special Edition

Table of Contents

From the Editor

From the Editor's Desk PDF
Martha Chaiklin 1-3
The Mitsui Collection PDF
Simon James Bytheway 4-5


“Shiseidô’s ‘Empire of Beauty’: Marketing Japanese Modernity in Northeast Asia, 1932-1945” PDF
Annika A. Culver 6-22

Research Notes

Brief Introduction of Shashi utilized on this issue PDF
Yuriko Kadokura 23-28
今号で紹介された社史の紹介 PDF
Yuriko Kadokura 29-32

Book Reviews

Review of Uchida, Kesao 2012 Subekaraku 60-ten-shugi PDF
Blaine P. Connor 33-35